OPTIMALISASI MANAJEMEN PEMASARAN PENDIDIKAN DALAM MENINGKATKAN MINAT PESERTA DIDIK DI SD MUHAMMADIYAH BLITAR
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Published:
Sep 30, 2026
Keywords:
Management, Education Marketing, Student, Elementary School
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Abstract
This qualitative study at SD Muhammadiyah Blitar examines the implementation of educational marketing management aimed at boosting prospective student interest amidst fierce inter-institutional competition, while also identifying the factors influencing this process. Through observation, interviews, and document analysis validated via source triangulation and analyzed interactively (encompassing data collection, reduction, presentation, and conclusion drawing) the study reveals that promotional strategies are executed both directly (via social media, banners, brochures, outreach to parents, and participation in competitions) and indirectly (through social initiatives such as Kartini Day charity drives and community service). The success of these efforts is underpinned by professional teacher qualifications, excellent service, affordable fees, and a distinctive religious program featuring the memorization of Juz 30 of the Quran. However, implementation remains hindered by limitations such as a lack of projectors in classrooms, a less-than-strategic school location, intense competition, and the absence of a dedicated team focused on marketing management.
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Articles
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Agama, K. (2022, June 12). Qur’an Kemenag. Kementerian Agama RI. https://quran.kemenag.go.id
Arifin, J., & Aziz, A. (2009). Etika Bisnis Islami. Semarang: Walisongo Press.
Bastian, Z. (2022). Pengaruh promosi penjualan terhadap keputusan menjadi siswa di lembaga pendidikan dan pelatihan Ariyanti Bandung. Indonesian Journal of Office Administration, 4(1), 1–8.
Elytasari, S. (2017). Strategi Pemasaran Jasa Pendidikan untuk Meningkatkan Kepercayaan (Trust) Stakeholders di TK Amal Insani Depok Yogyakarta. Jurnal Warna, 1(1), 117–154.
Gojali, T. (2019). Strategi Bauran Promosi Dalam Meningkatkan Jumlah Mahasiswa Baru Tahun Akademik 2017/2018 Politeknik Tmkm Karawang. Media Mahardhika, 17(2), 372–382.
Hidayat, R., & Candra Wijaya, M. P. (2017). Ayat-Ayat Alquran Tentang Manajemen Pendidikan Islam. Lembaga Peduli Pengembangan Pendidikan Indonesia (LPPPI).
Leli, M. (2019). Strategi Pemasaran Dalam Prespektif Islam. At-Tasyri’iy: Jurnal Prodi Perbankan Syariah, 2(1), 27–43.
Mundir, A. (2015). Strategi pemasaran jasa pendidikan madrasah. MALIA: Jurnal Ekonomi Islam, 7(1).
Murwati, E. (2017). Manajemen Pemasaran Pendidikan Islam. Tesis program.
Rais, M. (2013). Manajemen Marketing Pendidikan Madrasah Strategi Mewujudkan Madrasah Yang Marketable. Yogyakarta: Pustaka Ilmu.
Shobri, M., & Jaosantia, J. (2021). Manajemen Pemasaran Pendidikan Tinggi Islam.
Proceedings of Annual Conference on Islamic Educational Management, 746–761.
Swastha, B., & Sukotjo, I. (2002). Pengantar Bisnis Modern. Yogyakarta: Liberty. Tjipto, F. (2008). Strategi pemasaran. Yogyakarta: Penerbit ANDI, 19–67.
Wijaya, D. (2012). Pemasaran Jasa Pendidikan Jakarta. Penerbit Salemba Empat.
Article Sidebar
Main Article Content
Abstract
This qualitative study at SD Muhammadiyah Blitar examines the implementation of educational marketing management aimed at boosting prospective student interest amidst fierce inter-institutional competition, while also identifying the factors influencing this process. Through observation, interviews, and document analysis validated via source triangulation and analyzed interactively (encompassing data collection, reduction, presentation, and conclusion drawing) the study reveals that promotional strategies are executed both directly (via social media, banners, brochures, outreach to parents, and participation in competitions) and indirectly (through social initiatives such as Kartini Day charity drives and community service). The success of these efforts is underpinned by professional teacher qualifications, excellent service, affordable fees, and a distinctive religious program featuring the memorization of Juz 30 of the Quran. However, implementation remains hindered by limitations such as a lack of projectors in classrooms, a less-than-strategic school location, intense competition, and the absence of a dedicated team focused on marketing management.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Agama, K. (2022, June 12). Qur’an Kemenag. Kementerian Agama RI. https://quran.kemenag.go.id
Arifin, J., & Aziz, A. (2009). Etika Bisnis Islami. Semarang: Walisongo Press.
Bastian, Z. (2022). Pengaruh promosi penjualan terhadap keputusan menjadi siswa di lembaga pendidikan dan pelatihan Ariyanti Bandung. Indonesian Journal of Office Administration, 4(1), 1–8.
Elytasari, S. (2017). Strategi Pemasaran Jasa Pendidikan untuk Meningkatkan Kepercayaan (Trust) Stakeholders di TK Amal Insani Depok Yogyakarta. Jurnal Warna, 1(1), 117–154.
Gojali, T. (2019). Strategi Bauran Promosi Dalam Meningkatkan Jumlah Mahasiswa Baru Tahun Akademik 2017/2018 Politeknik Tmkm Karawang. Media Mahardhika, 17(2), 372–382.
Hidayat, R., & Candra Wijaya, M. P. (2017). Ayat-Ayat Alquran Tentang Manajemen Pendidikan Islam. Lembaga Peduli Pengembangan Pendidikan Indonesia (LPPPI).
Leli, M. (2019). Strategi Pemasaran Dalam Prespektif Islam. At-Tasyri’iy: Jurnal Prodi Perbankan Syariah, 2(1), 27–43.
Mundir, A. (2015). Strategi pemasaran jasa pendidikan madrasah. MALIA: Jurnal Ekonomi Islam, 7(1).
Murwati, E. (2017). Manajemen Pemasaran Pendidikan Islam. Tesis program.
Rais, M. (2013). Manajemen Marketing Pendidikan Madrasah Strategi Mewujudkan Madrasah Yang Marketable. Yogyakarta: Pustaka Ilmu.
Shobri, M., & Jaosantia, J. (2021). Manajemen Pemasaran Pendidikan Tinggi Islam.
Proceedings of Annual Conference on Islamic Educational Management, 746–761.
Swastha, B., & Sukotjo, I. (2002). Pengantar Bisnis Modern. Yogyakarta: Liberty. Tjipto, F. (2008). Strategi pemasaran. Yogyakarta: Penerbit ANDI, 19–67.
Wijaya, D. (2012). Pemasaran Jasa Pendidikan Jakarta. Penerbit Salemba Empat.