ANALISIS KOMUNIKASI DAKWAH MELALUI ANIMASI DI TIKTOK: STUDI KASUS PADA AKUN @TAARTS_TOK
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Abstract
This study aims to analyze Islamic preaching communication through animation on the TikTok platform, using a case study of the @taarts_tok account. The research questions include: how is audiovisual Islamic preaching communicated through animation on this account, and how do audiences respond to such content? This research uses a descriptive qualitative approach with a case study method, employing content analysis techniques on selected short animation videos through purposive sampling. The findings reveal that @taarts_tok utilizes persuasive, educative, and reflective preaching strategies by combining visual elements, voice-over narration, text, and background music. The content is presented in a minimalist and contemplative style, featuring symbolic visuals and emotional narratives that resonate strongly with Generation Z. Audience responses in the comment section reflect deep emotional and spiritual engagement. This research contributes to the development of Islamic communication and broadcasting studies, particularly in the context of digital media.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Husna, L. I., Ichsan, Y., Felesufa, N., Nasekha, D., & Purwitasari, A. (2024). Dakwah digital: Urgensi TikTok sebagai media dakwah bagi Generasi Z. Dirasat Islamiah: Jurnal Kajian Keislaman, 4(2), 81–88. https://e-journal.faiuim.ac.id/index.php/dirasatislamiah/article/view/76/296
Khairullah, & Rachmi, R. M. (2024). Utilisasi media dan komunikasi visual dalam dakwah di era 5.0. Al Jamahiriah: Jurnal Komunikasi dan Dakwah Islam. https://ejournal.uinbukittinggi.ac.id/aljamahiria/article/view/8667/2252
Kamilah, S. T., Shoheh, P. A., Zain, M. K., & Suryandari, M. (2023). Analisis konten dakwah dalam aplikasi TikTok di kalangan remaja. Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora, 1(1), 50–62. https://doi.org/10.59246/aladalah.v1i1.148
Amiruddin, M. (2023). Analisis komparasi strategi dakwah melalui media sosial TikTok. J-KIs: Jurnal Komunikasi Islam, 4(1), 111–134. https://doi.org/10.53429/j-kis.v4i1.696
Sumardianto, E. (2025). Dakwah kepada Gen Z: Tinjauan komponen manajemen dakwah. Tanzhim: Jurnal Dakwah Terprogram, 3(1), 67–84. https://tanzim.stidalhadid.ac.id/index.php/Tanzhim- JMD/article/view/39/27
Kartini, A., Frislila, D., Kiding Alo, S. W., Andini Leo, M., & Giswandhani, M. (2024). Analisis teknik storytelling pada akun Instagram @rintiksedu dalam meningkatkan respon netizen. Jurnal Komunikasi, 17(2), 44–50. https://journal.unifa.ac.id/index.php/jku/article/view/921/677
Nugroho, A., Florina, I. D., & Edy, S. (2024). Menggali strategi visual dan naratif @tokomerekah dalam membangun brand identitas di Instagram. Journal of Education Research, 5(3), 3158–3169. https://www.jer.or.id/index.php/jer/article/view/1489/729
Junaedi, R. A., Rukiat, E., Taufikurrohman, T., Saadivah, A. Z., & Putri, O. W. (2025). Analisis elemen AIDA pada video profil program studi D4 Produksi Media Politeknik Negeri Jember 2024. Vijnana: Jurnal Hasil Penelitian Multidisiplin, 1(1), 41–49. https://e- journal.samsarainstitute.com/jhpm/article/view/73/37
Nawaffani, M. M. (2023). Dakwah digital dan dakwah mimbar: Analisis peran dan dampak dalam era digitalisasi. Sanaamul Qur’an: Jurnal Studi Islam dan Sosial, 4(2), 143–161. https://jurnal.stimsurakarta.ac.id/index.php/sanaamul-quran/article/view/57
Rahma, A. A., & Mutiaz, I. R. (2020). Pemanfaatan media audio visual untuk meningkatkan keterlibatan audiens dalam belajar. Jurnal Ilmiah Desain Komunikasi Visual Seni Rupa dan Media (DESKOMVIS), 1(1), 56–63. https://doi.org/10.38010/dkv.v1i1.7
Puspitasari, A. S. D., Andayani, & Setyoningsih, T. (2024). Representasi budaya dan profil pelajar Pancasila di buku pelajaran Bahasa Indonesia kelas VII. Bahtera: Jurnal Pendidikan Bahasa dan Sastra, 23(2), 127–145. https://journal.unj.ac.id/unj/index.php/bahtera/article/view/51261
Olivia, J., & Nurfebiaraning, S. (2019). Pengaruh video advertising Tokopedia versi “Jadikan Ramadan Kesempatan Terbaik” terhadap respon afektif khalayak. Jurnal Lontar, 7(1), 15–20. https://core.ac.uk/download/pdf/229327056.pdf
Ginting, D. C. A., Rezeki, S. G., Siregar, A. A., & Nurbaiti. (2024). Analisis pengaruh jejaring sosial terhadap interaksi sosial di era digital. PPIMAN: Pusat Publikasi Ilmu Manajemen, 2(1), 22–29. https://ejournal-nipamof.id/index.php/PPIMAN/article/view/280/297
Ummah, N. H. (2022). Pemanfaatan sosial media dalam meningkatkan efektivitas dakwah di era digital. Jurnal Manajemen Dakwah, 11(1), 151–169. https://journal.uinjkt.ac.id/index.php/jmd/article/view/32914/12487
Nopianti, F. B., Al-Alawi, A. F., & Ramadhani, S. (2025). Inovasi perencanaan dakwah dengan teknologi yang berorientasi pada tantangan etis dan strategi penyampaian pesan Islam. Jurnal Riset Rumpun Agama dan Filsafat, 4(1), 311–320. https://prin.or.id/index.php/JURRAFI/article/view/4609/3609
Muhaemin, E. (2017). Dakwah digital akademisi dakwah. Ilmu Dakwah: Academic Journal for Homiletic Studies, 11(2), 341–356.
https://journal.uinsgd.ac.id/index.php/idajhs/article/view/1906/2002
Main Article Content
Abstract
This study aims to analyze Islamic preaching communication through animation on the TikTok platform, using a case study of the @taarts_tok account. The research questions include: how is audiovisual Islamic preaching communicated through animation on this account, and how do audiences respond to such content? This research uses a descriptive qualitative approach with a case study method, employing content analysis techniques on selected short animation videos through purposive sampling. The findings reveal that @taarts_tok utilizes persuasive, educative, and reflective preaching strategies by combining visual elements, voice-over narration, text, and background music. The content is presented in a minimalist and contemplative style, featuring symbolic visuals and emotional narratives that resonate strongly with Generation Z. Audience responses in the comment section reflect deep emotional and spiritual engagement. This research contributes to the development of Islamic communication and broadcasting studies, particularly in the context of digital media.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Husna, L. I., Ichsan, Y., Felesufa, N., Nasekha, D., & Purwitasari, A. (2024). Dakwah digital: Urgensi TikTok sebagai media dakwah bagi Generasi Z. Dirasat Islamiah: Jurnal Kajian Keislaman, 4(2), 81–88. https://e-journal.faiuim.ac.id/index.php/dirasatislamiah/article/view/76/296
Khairullah, & Rachmi, R. M. (2024). Utilisasi media dan komunikasi visual dalam dakwah di era 5.0. Al Jamahiriah: Jurnal Komunikasi dan Dakwah Islam. https://ejournal.uinbukittinggi.ac.id/aljamahiria/article/view/8667/2252
Kamilah, S. T., Shoheh, P. A., Zain, M. K., & Suryandari, M. (2023). Analisis konten dakwah dalam aplikasi TikTok di kalangan remaja. Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora, 1(1), 50–62. https://doi.org/10.59246/aladalah.v1i1.148
Amiruddin, M. (2023). Analisis komparasi strategi dakwah melalui media sosial TikTok. J-KIs: Jurnal Komunikasi Islam, 4(1), 111–134. https://doi.org/10.53429/j-kis.v4i1.696
Sumardianto, E. (2025). Dakwah kepada Gen Z: Tinjauan komponen manajemen dakwah. Tanzhim: Jurnal Dakwah Terprogram, 3(1), 67–84. https://tanzim.stidalhadid.ac.id/index.php/Tanzhim- JMD/article/view/39/27
Kartini, A., Frislila, D., Kiding Alo, S. W., Andini Leo, M., & Giswandhani, M. (2024). Analisis teknik storytelling pada akun Instagram @rintiksedu dalam meningkatkan respon netizen. Jurnal Komunikasi, 17(2), 44–50. https://journal.unifa.ac.id/index.php/jku/article/view/921/677
Nugroho, A., Florina, I. D., & Edy, S. (2024). Menggali strategi visual dan naratif @tokomerekah dalam membangun brand identitas di Instagram. Journal of Education Research, 5(3), 3158–3169. https://www.jer.or.id/index.php/jer/article/view/1489/729
Junaedi, R. A., Rukiat, E., Taufikurrohman, T., Saadivah, A. Z., & Putri, O. W. (2025). Analisis elemen AIDA pada video profil program studi D4 Produksi Media Politeknik Negeri Jember 2024. Vijnana: Jurnal Hasil Penelitian Multidisiplin, 1(1), 41–49. https://e- journal.samsarainstitute.com/jhpm/article/view/73/37
Nawaffani, M. M. (2023). Dakwah digital dan dakwah mimbar: Analisis peran dan dampak dalam era digitalisasi. Sanaamul Qur’an: Jurnal Studi Islam dan Sosial, 4(2), 143–161. https://jurnal.stimsurakarta.ac.id/index.php/sanaamul-quran/article/view/57
Rahma, A. A., & Mutiaz, I. R. (2020). Pemanfaatan media audio visual untuk meningkatkan keterlibatan audiens dalam belajar. Jurnal Ilmiah Desain Komunikasi Visual Seni Rupa dan Media (DESKOMVIS), 1(1), 56–63. https://doi.org/10.38010/dkv.v1i1.7
Puspitasari, A. S. D., Andayani, & Setyoningsih, T. (2024). Representasi budaya dan profil pelajar Pancasila di buku pelajaran Bahasa Indonesia kelas VII. Bahtera: Jurnal Pendidikan Bahasa dan Sastra, 23(2), 127–145. https://journal.unj.ac.id/unj/index.php/bahtera/article/view/51261
Olivia, J., & Nurfebiaraning, S. (2019). Pengaruh video advertising Tokopedia versi “Jadikan Ramadan Kesempatan Terbaik” terhadap respon afektif khalayak. Jurnal Lontar, 7(1), 15–20. https://core.ac.uk/download/pdf/229327056.pdf
Ginting, D. C. A., Rezeki, S. G., Siregar, A. A., & Nurbaiti. (2024). Analisis pengaruh jejaring sosial terhadap interaksi sosial di era digital. PPIMAN: Pusat Publikasi Ilmu Manajemen, 2(1), 22–29. https://ejournal-nipamof.id/index.php/PPIMAN/article/view/280/297
Ummah, N. H. (2022). Pemanfaatan sosial media dalam meningkatkan efektivitas dakwah di era digital. Jurnal Manajemen Dakwah, 11(1), 151–169. https://journal.uinjkt.ac.id/index.php/jmd/article/view/32914/12487
Nopianti, F. B., Al-Alawi, A. F., & Ramadhani, S. (2025). Inovasi perencanaan dakwah dengan teknologi yang berorientasi pada tantangan etis dan strategi penyampaian pesan Islam. Jurnal Riset Rumpun Agama dan Filsafat, 4(1), 311–320. https://prin.or.id/index.php/JURRAFI/article/view/4609/3609
Muhaemin, E. (2017). Dakwah digital akademisi dakwah. Ilmu Dakwah: Academic Journal for Homiletic Studies, 11(2), 341–356.
https://journal.uinsgd.ac.id/index.php/idajhs/article/view/1906/2002