MODEL BRANDING SPIRITUAL DALAM POSITIONING LEMBAGA PENDIDIKAN ISLAM DI ERA DIGITAL
Main Article Content
Abstract
This study examines the role of spiritual branding in determining the position of Islamic educational institutions in the digital era, focusing on SMAI Miftahul Arifin in Probolinggo. In the face of rapid technological developments, many Islamic educational institutions have difficulty utilizing digital platforms to convey their religious values. This study aims to investigate how SMAI Miftahul Arifin can utilize digital branding strategies to strengthen their image as an institution that prioritizes spiritual values. The method used is a mix-method, which combines qualitative approaches through case studies and quantitative with surveys to obtain a picture of public perception. The findings of the study indicate that although SMAI Miftahul Arifin has potential in spiritual branding, they have not succeeded in conveying these values optimally through digital media. This study recommends that SMAI Miftahul Arifin develop a more structured and creative digital strategy, by creating more authentic and relevant content for their audiences, especially the younger generation. Overall, the results of this study confirm that the use of appropriate digital branding can strengthen SMAI Miftahul Arifin's position as an Islamic educational institution based on religious values amidst digital competition.
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References
Akmalun Najmi. (2024). PERAN KESABARAN PENDIDIK DALAM MENCIPTAKAN KEPRIBADIAN PESERTA DIDIK BERKUALITAS. Istifkar, 4(2), 200–212. https://jurnal.stik-kendal.ac.id/index.php/istifkar/article/view/131
Al Khozaini, F., & Mundiri, A. (2024). Mewujudkan Transformasi Digital Berbasis Kearifan Lokal; Strategi Cerdas Menuju Sistem Tata Kelola Unggul. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 7(1), 383–392.
Arifianto, A., & Purnomo, M. S. (2024). The Role of Marketing Management in The Development of Islamic Education Services. JERIT: Journal of Educational Research and Innovation Technology, 1(2), 112–122.
Azhari, D. S., Afif, Z., Kustati, M., & Sepriyanti, N. (2023). Penelitian mixed method research untuk disertasi. Innovative: Journal Of Social Science Research, 3(2), 8010–8025.
Baharun, H., & Diana, U. (2023). Consumer Behavior in Choosing Madrasah Education Institutions: Kotler’s Perspective. TADRIS: Jurnal Pendidikan Islam, 18(1), 52–67.
Baharun, H., Wibowo, A., & Rizal, H. (2023). Building the Pesantren Reputation: Implementation of Inbound Marketing. Intelektual: Jurnal Pendidikan Dan Studi Keislaman, 13(3), 231–249.
Elyusufi, A. M., & Tristanto, T. A. (2022). The Implementation of Digital Marketing at Diniyyah Al-Azhar Islamic Boarding School Foundation, Jambi, Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(1).
Fanani, M. A., & Abdurrohman, M. I. (2025). Revitalisasi Pendidikan Agama Islam Dalam Menjawab Tantangan Era Digital. 4(1), 79–87.
Ghufron, G., Khusnurridlo, M., Najiburrahman, N., Baharun, H., & Muchlis, M. N. H. (2023). Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7(1), 179–190.
Hananto, S., & Murtafiah, N. H. (2022). Strategi Manajemen Pemasaran Pendidikan Madrasah. JURNAL AN-NUR: Kajian Ilmu-Ilmu Pendidikan Dan Keislaman, 8(02).
Iman, D. Z., Alfaridli, M. A., Khoiroh, U., & Baharun, H. (2025). Strategi Public Relations terhadap Peningkatan Daya Saing Lembaga Pendidikan di Era Globalisasi. Zaheen: Jurnal Pendidikan, Agama Dan Budaya, 1(1), 13–23.
Juhaidi, A. (2024). Social media marketing of Islamic higher education institution in Indonesia: a marketing mix perspective. Cogent Business & Management, 11(1), 2374864.
Masrizal, M. (2012). Mixed method research. Jurnal Kesehatan Masyarakat Andalas, 6(2), 53–56.
Munawwaroh, Z., Rahayu, P., Islam, U., & Syarif, N. (2024). Digital Marketing Strategies for Enhancing Branding in Islamic Boarding Schools: A Comprehensive Analysis. 10(02), 199–208.
Muttaqien, A. Z. M. Z., & Ripai, A. (2023). Implementasi Pemasaran Digital di Pondok Pesantren Al-Multazam dalam Upaya Meningkatkan Minat Calon Peserta Didik. JIEM (Journal of Islamic Education Management), 7(2), 206–217.
Nurhidayah, A. E. (2022). Optimalisasi Penggunaan Media Sosial Dalam Meningkatkan Brand Dan Mutu Pendidikan Islam Melalui Pendekatan Manajemen Pendidikan. Jurnal Ekonomi Dan Bisnis, 2(2), 107–117.
Pujianto, W. E., & Muzdalifah, L. (2022). Digital marketing in Islamic perspective: A literature review. Al-Uqud: Journal of Islamic Economics, 6(2), 247–258.
Qurtubi, A., Ramli, A., Mahmudah, F. N., Suwarsito, S., & Nasril, N. (2024). Manajemen pendidikan Islam berbasis digitalpreneurship sebagai solusi dalam menghadapi tantangan era teknologi digital. Innovative: Journal Of Social Science Research, 4(2), 285–293.
Riofita, H. (2022). Developing digital empowerment programs to enhance the marketing performance of private Islamic higher education institutions. Muslim Business and Economic Review, 1(2), 257–280.
Safitri, S. D. (2024). Innovative Marketing Strategies for the Transformation of Islamic Education. Journal of Educational Management Research, 3(2), 116–129.
Supandi, S., Khobir, A., & Aini, K. (2024). Membangun Citra Dan Reputasi Pendidikan Islam Melalui Strategi Marketing Lembaga Pendidikan Islam. Al-Mafazi: Journal Of Islamic Education Management, 2(1), 24–36.
Waruwu, M. (2023). Pendekatan penelitian pendidikan: metode penelitian kualitatif, metode penelitian kuantitatif dan metode penelitian kombinasi (Mixed Method). Jurnal Pendidikan Tambusai, 7(1), 2896–2910.
Main Article Content
Abstract
This study examines the role of spiritual branding in determining the position of Islamic educational institutions in the digital era, focusing on SMAI Miftahul Arifin in Probolinggo. In the face of rapid technological developments, many Islamic educational institutions have difficulty utilizing digital platforms to convey their religious values. This study aims to investigate how SMAI Miftahul Arifin can utilize digital branding strategies to strengthen their image as an institution that prioritizes spiritual values. The method used is a mix-method, which combines qualitative approaches through case studies and quantitative with surveys to obtain a picture of public perception. The findings of the study indicate that although SMAI Miftahul Arifin has potential in spiritual branding, they have not succeeded in conveying these values optimally through digital media. This study recommends that SMAI Miftahul Arifin develop a more structured and creative digital strategy, by creating more authentic and relevant content for their audiences, especially the younger generation. Overall, the results of this study confirm that the use of appropriate digital branding can strengthen SMAI Miftahul Arifin's position as an Islamic educational institution based on religious values amidst digital competition.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
References
Akmalun Najmi. (2024). PERAN KESABARAN PENDIDIK DALAM MENCIPTAKAN KEPRIBADIAN PESERTA DIDIK BERKUALITAS. Istifkar, 4(2), 200–212. https://jurnal.stik-kendal.ac.id/index.php/istifkar/article/view/131
Al Khozaini, F., & Mundiri, A. (2024). Mewujudkan Transformasi Digital Berbasis Kearifan Lokal; Strategi Cerdas Menuju Sistem Tata Kelola Unggul. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 7(1), 383–392.
Arifianto, A., & Purnomo, M. S. (2024). The Role of Marketing Management in The Development of Islamic Education Services. JERIT: Journal of Educational Research and Innovation Technology, 1(2), 112–122.
Azhari, D. S., Afif, Z., Kustati, M., & Sepriyanti, N. (2023). Penelitian mixed method research untuk disertasi. Innovative: Journal Of Social Science Research, 3(2), 8010–8025.
Baharun, H., & Diana, U. (2023). Consumer Behavior in Choosing Madrasah Education Institutions: Kotler’s Perspective. TADRIS: Jurnal Pendidikan Islam, 18(1), 52–67.
Baharun, H., Wibowo, A., & Rizal, H. (2023). Building the Pesantren Reputation: Implementation of Inbound Marketing. Intelektual: Jurnal Pendidikan Dan Studi Keislaman, 13(3), 231–249.
Elyusufi, A. M., & Tristanto, T. A. (2022). The Implementation of Digital Marketing at Diniyyah Al-Azhar Islamic Boarding School Foundation, Jambi, Indonesia. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(1).
Fanani, M. A., & Abdurrohman, M. I. (2025). Revitalisasi Pendidikan Agama Islam Dalam Menjawab Tantangan Era Digital. 4(1), 79–87.
Ghufron, G., Khusnurridlo, M., Najiburrahman, N., Baharun, H., & Muchlis, M. N. H. (2023). Islamic Branding: Insights from Strengthening Madrasah Competitiveness in Building Public Trust. Al-Tanzim: Jurnal Manajemen Pendidikan Islam, 7(1), 179–190.
Hananto, S., & Murtafiah, N. H. (2022). Strategi Manajemen Pemasaran Pendidikan Madrasah. JURNAL AN-NUR: Kajian Ilmu-Ilmu Pendidikan Dan Keislaman, 8(02).
Iman, D. Z., Alfaridli, M. A., Khoiroh, U., & Baharun, H. (2025). Strategi Public Relations terhadap Peningkatan Daya Saing Lembaga Pendidikan di Era Globalisasi. Zaheen: Jurnal Pendidikan, Agama Dan Budaya, 1(1), 13–23.
Juhaidi, A. (2024). Social media marketing of Islamic higher education institution in Indonesia: a marketing mix perspective. Cogent Business & Management, 11(1), 2374864.
Masrizal, M. (2012). Mixed method research. Jurnal Kesehatan Masyarakat Andalas, 6(2), 53–56.
Munawwaroh, Z., Rahayu, P., Islam, U., & Syarif, N. (2024). Digital Marketing Strategies for Enhancing Branding in Islamic Boarding Schools: A Comprehensive Analysis. 10(02), 199–208.
Muttaqien, A. Z. M. Z., & Ripai, A. (2023). Implementasi Pemasaran Digital di Pondok Pesantren Al-Multazam dalam Upaya Meningkatkan Minat Calon Peserta Didik. JIEM (Journal of Islamic Education Management), 7(2), 206–217.
Nurhidayah, A. E. (2022). Optimalisasi Penggunaan Media Sosial Dalam Meningkatkan Brand Dan Mutu Pendidikan Islam Melalui Pendekatan Manajemen Pendidikan. Jurnal Ekonomi Dan Bisnis, 2(2), 107–117.
Pujianto, W. E., & Muzdalifah, L. (2022). Digital marketing in Islamic perspective: A literature review. Al-Uqud: Journal of Islamic Economics, 6(2), 247–258.
Qurtubi, A., Ramli, A., Mahmudah, F. N., Suwarsito, S., & Nasril, N. (2024). Manajemen pendidikan Islam berbasis digitalpreneurship sebagai solusi dalam menghadapi tantangan era teknologi digital. Innovative: Journal Of Social Science Research, 4(2), 285–293.
Riofita, H. (2022). Developing digital empowerment programs to enhance the marketing performance of private Islamic higher education institutions. Muslim Business and Economic Review, 1(2), 257–280.
Safitri, S. D. (2024). Innovative Marketing Strategies for the Transformation of Islamic Education. Journal of Educational Management Research, 3(2), 116–129.
Supandi, S., Khobir, A., & Aini, K. (2024). Membangun Citra Dan Reputasi Pendidikan Islam Melalui Strategi Marketing Lembaga Pendidikan Islam. Al-Mafazi: Journal Of Islamic Education Management, 2(1), 24–36.
Waruwu, M. (2023). Pendekatan penelitian pendidikan: metode penelitian kualitatif, metode penelitian kuantitatif dan metode penelitian kombinasi (Mixed Method). Jurnal Pendidikan Tambusai, 7(1), 2896–2910.