Vol. 1 No. 2 (2025): Juni
Articles

DIGITAL TRANSFORMATION IN EDUCATIONAL MARKETING MANAGEMENT

PDF
  • Sultan Fhajar Rhamadan,
  • Dina Veronica
Sultan Fhajar Rhamadan
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Dina Veronica
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Published 2025-06-17

Keywords

  • Digital, Marketing Management, Education

Abstract

Digital transformation in marketing management is the process of integrating digital technology into a company's marketing strategy. It involves changes in marketing strategies, processes, and organizations, allowing businesses to improve data management, formulate effective marketing strategies, and increase public awareness of products. In addition, the company's interaction with customers and markets has also changed thanks to digital technology. Digital marketing has replaced conventional methods, offering a more efficient way to reach a wider audience. Branding on social media has become important in building an image and increasing interaction with consumers. This study uses a qualitative method through literature study to collect relevant information on the role of education in personality formation and emphasizes the importance of innovation in digital marketing strategies in an era of intense competition. Automation in educational administration is also highlighted, considering the technology that influences the way students learn and interact.

PDF

References

  1. Agustono, S. K. P., Ristanti, V. E., & Augusta, S. (2023). Efektivitas Digitalisasi Talent Management Terhadap Perencanaan Dan Strategi SDM Pada Perusahaan Di Era Digital. Jurnal Ekonomi, Akuntansi, Dan Manajemen, 2(2), 293–300.
  2. Erlita Ayu Nofridasari, & Dian Hidayati. (2024). Transformasi Digital Dan Penguatan Karakter Pancasila Di Sekolah Dasar: Strategi Era Society 5.0. Jurnal Pendidikan Dasar, 14(2), 30–36. https://doi.org/10.21009/jpd.v14i2.38890
  3. Hadiono, K., & Noor Santi, R. C. (2020). Menyongsong Transformasi Digital.
  4. Proceeding Sendiu, July, 978–979. https://www.researchgate.net/publication/343135526_MENYONGSONG
  5. _TRANSFORMASI_DIGITAL
  6. Islam, C. O., Management, E., & Economics, S. (2024). Strategi Manajemen Pemasaran dalam Meningkatkan Daya Saing Lembaga Pendidikan di Era Digital. 1–23.
  7. Pamungkas, I. B., Tajuddien, R., & Praditya, A. (2025). Transformasi Digital dalam Manajemen Pemasaran Analisis Literatur tentang Penggunaan TIK. 5(2), 1010–1025.
  8. Pangandaheng, F., Maramis, J. B., Saerang, D. P. E., Dotulong, L. O. H., & Soepeno, D. (2022). Transformasi Digital: Sebuah Tinjauan Literatur Pada Sektor Bisnis Dan Pemerintah. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 1106–1115. https://doi.org/10.35794/emba.v10i2.41388
  9. Putra, E. (2024). Syntax Literate : Jurnal Ilmiah Indonesia p – ISSN : 2541-0849 JURNALISME DIGITAL DAN SEMANGAT ANTI HOAX : MEMBENTENGI
  10. DUNIA INFORMASI Eka Putra Universitas Muhammadiyah Riau , Indonesia Email : ekaputra@umri.ac.id Jurnalisme Digital dan Semangat Anti Hoa. 9(2). https://doi.org/10.36418/syntax-literate.v9i2
  11. Teri, O., Di, N., & Padelegan, D. (n.d.). DIGITAL DALAM PEMASARAN : STRATEGI EFEKTIF UNTUK MENINGKATKAN. 05(02), 143–160.
  12. Tulungen, E. E. W., Saerang, D. P. E., & Maramis, J. B. (2022). Transformasi Digital : Peran Kepemimpinan Digital. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 1116–1123. https://doi.org/10.35794/emba.v10i2.41399
  13. Yuangga, K. D. (2023). Transformasi Digital dalam Pendidikan Ekonomi: Menyiapkan Generasi Muda untuk Menghadapi Tantangan Ekonomi Digital. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 6(6), 4507–4517. https://doi.org/10.54371/jiip.v6i6.2410